In this ever-more “social” world, it’s likely you’ve already been asked to produce something for Facebook, Twitter, or one of the many other ways in which we share our lives. While FCP X is pretty good at this — quick exports and custom frame sizes certainly help — a few bells and whistles will help elevate your video over a simple edit. Here are ten ways you can enhance your social media videos — and your skills.
The first of these three free plug-ins is “Sign Pop”, and it includes a selection of social media icons that pop in and out in an attractive, convenient way. Ideal if you just need to throw in a mention to a different platform.
When you need to show a generic website (title, logo and video) in context with a generic “web browser” frame around it, this template is what you need.
More clean work from LenoFX, this simple closing slideshow is ideal for a standalone “sample” video or a quick link to your other work on YouTube.
If you need that “Instagram” look, here are a selection of instant “vintage” effects you can apply as color presets. Works in FCP X 10.4 too.
This web browser generator lets you choose between Google and your own custom content, with optional scan lines.
Because in some contexts, nothing says “social” like rotating logos in a box — here are rotating logos in a box.
If you need to simulate a profile page on something that looks Facebook-y, this template lets you put your own images or videos in place, plus add your own text. Related, and from the same creator...
There are a few socially-useful freebies in this pack, but our eye was drawn to the iconic laptop and phone, into which you can place your own content. Useful!
This is a free app which you can make even better with an optional payment of €5. Either way, it posts your videos in a tweet for you, taking care of many annoying smaller issues.
After all that, if you’re not sure how to make a square video (ideal for Instagram or Facebook) then this is the tutorial that you need. This also shows you how to add that annoying text above and below a 16:9 video in a 1:1 frame. But please, please try not to. :)
Iain Anderson is an Apple Certified Trainer, videographer, editor, animator, writer, designer and occasional coder based in Brisbane, Australia. http://www.trainingbrisbane.com and @funwithstuff on Twitter.
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